This is a business school for Travel Advisors. If you want to grow a bigger, better, and bolder travel business, without losing your balance, this is the place to be!

"If you are tired of all those marketing courses out there and you have no idea which ones to do you might want to take a different direction and choose this one.


It focuses on you which is where you should start."


- Madeline

Do What You Love


Create a vision for your travel business that moves from passion to purpose.

Helping people discover the world through travel is more than a job - its a calling!

With Who You Love


There is a community out there that is waiting for you!

Knowing who you serve is the first step to attracting and retaining customers for life!

The Way You Choose


The travel business can be both fun and financially rewarding.

You have a choice. Follow the path of the better experience for your customer and the money will follow.

Hi, I’m Geraldine Ree


I am your instructor. This course is dedicated to the thousands of Travel Advisors who have been through the worst of times, and yet still here you are!

You are resilient, courageous, and passionate.

There is a better way forward. No one deserves it more than you!


I've been leading travel professionals for over three decades. I've worked at every level from SVP with Expedia Cruises to front-line sales, on both the retail and supplier side.

Recently I followed my dreams to become an author, mentor and business coach.

I'm thrilled to offer you this step by step approach to making your dreams come true!